Getting Customers via Twitter

Micro-blogging service Twitter and social networking has gained popularity equivalent rival, Facebook. The use of Twitter, which is very liked by the people easily proven by the millions of users of Twitter. This service was established four years ago in San Francisco by Jack Dorsey and friends, and have shown the development of a significant number of users lately. For the entrepreneur who is always thinking outside the box, the phenomenon of Twitter is of course tickled to be utilized for promoting business.

According to Pear Analytics survey of 2000 tweets issued in August 2009 between 11 am to 5 pm, tweet content of just babbling at 41%, which is the highest percentage compared to other categories (conversation, useful information, promotion, spam, and news .) Although the majority of Twitter users world using Twitter as a means of chatter that is not useful, does not mean that Twitter should not be used for more serious purposes. If we want, we can use Twitter as an effective marketing tool and most importantly, the minimal cost. What is needed to access Twitter is an internet connection and e-mail address to have a Twitter account.

Think of Twitter as a giant meeting room that contains a variety of people to be invited to interact. There you can find our advertisers and marketing actors almost without effort is meaningless. With a little searching, you can become a follower (follower) from a colleague or colleagues or potential customers.

However, first and foremost thing which should be noted is that if you want to use Twitter as an effective marketing tool for your business, you should not try to be a marketer when interacting on Twitter.

Why should we? The answer is because it proved to have many companies and brands that try to enter the world of social networking Twitter with passionate hope to be able to market their products and services there but failed. Marketing on Twitter require minor adjustments ways of thinking and behavior. In essence, Twitter is a means of a simple conversation.Most important is real interaction.

Here's a 7 tips that you should obey when doing marketing on Twitter:

* Dealing well with fellow users: It is important to remember always that Twitter is a conversational event which involves a real community. And as always, every community has its own rule. even if you represent a company or brand, do not hesitate to ask for help or interact like a conversation with a friend. Here, do not put yourself in a stiff and formal and treat other people as customers who have lectured.Equality antarpengguna force in Twitter so that people will notice you more if you're being more personal, but still polite, friendly and open.

* Talk as a person, not a brand: Interact as a person, not a brand or company. No matter how big a company you represent, on Twitter people only want to deal with people. They are not interested in conversing with the brand or company. Minimize the distance between you and your fellow Twitter users with uses the words of a more personal and down to earth. It would be better if you specified email address (email) that really could be contacted and your blog or personal site. Also use a profile photo that shows your face clearly (without editing by certain photographic effects that make people recognize who you are in real life). It gives a personal impression of a Twitter account that you manage despite the fact that you represent a brand or company. By creating an account on Twitter, existing customers will be able to more freely communicate with the companies or brands without having to be physically present if there are any complaints, suggestions or criticism. This is certainly a remarkable efficiency for both parties.Customers can get support for products or services provided by the company or brand. The company also does not have to formally accept customers with face to face. No need to make time to meet one by one customer unless it is very necessary.

It should be stressed that on Twitter you actually sell your own personality as the person who wrote every tweet and interact with other users. Sejeli whatever you strive to become an other person, other people will know the real you personally through the tweet that you published. So be an interesting person, sincere and honest because people are more interested in an honest and useful conversation.

* Create two-way conversation: Many companies consider Twitter as a colonial land to be conquered.This reasoning is actually less suitable for use in the world of interactive marketing. Social media like Twitter more familiar conversations. Your job is supposed to make other people talk to provide inducement in the form of questions for them. This question will initiate a meaningful conversation. In addition, you can ask for feedback or suggestions for the improvement of product or service and relate to others as a third party who can be trusted.

Creating a conversation requires something that feels strange by many market players are listening to customers with sincerity. This is something amazing that makes social media and help us build an emotional connection between brand with your customers. Because customers now have more choices in front of them and able to switch to other brands with fast, this relationship has become more crucial than ever.

* Appoint a person: If you have a company or brand you want promoted on Twitter, one as a manager should milikilah account especially when your time is not adequate. Although seem trivial, update Twitter status is difficult because it requires patience and a lot of free time.

Updates Twitter account status is vital because that's the essence of communication within this social networking site. If you have an account but never memutakhirkannya in a very long period of time (in months for example) it is certain others will be reluctant to relate to you. Observe the large companies. They update their Twitter account more than once within a single day.

When appoint someone to be responsible for managing the company's Twitter account or a brand, it's good to set ethics and rules on how to deal with and decide where the conversation is appropriate and inappropriate questions or issues followed and what should be discussed first in the company's internal party before answering the Twitter.

* Have something to offer: No one who would be interested to become a disciple / follower you if you do not offer something useful in every tweet you write.Do not just bombard your followers with a tweet that boring and normative, but give it a refreshing different shades so that they feel directly the benefits of being your followers. Provide information useful byproduct, give a special offer for the followers of your Twitter account, or simply by providing a simple quiz that provides a valuable prize for the winner. Even with just serving a customer complaint or inquiry would give reason for others to follow every tweet you.

Another way to increase the credibility of a company or brand via Twitter is to engage the leaders or prominent figures who have the competence or relationship with the industry that the company / brand you worked. These famous people would act as a magnet for the product or service you offer kaena they usually have many followers, some even reaching hundreds of thousands of people. Well, imagine if their tweets are talking about companies, brands, products, or services distributed and read by hundreds of thousands of people. That such a mass marketing campaign is very simple. You can invite well-known figures are a guest at the launch of your product or service, give them the opportunity to express opinions about the new features is a mainstay or even need to be repaired, and ask their opinion of how the product is better quality and more consumers preferred .

* Twitter and your site: Twitter is a flexible technology that is very easy to integrate with a variety of platforms in cyberspace. The simplicity that is the strongest supporter in supporting the popularity of Twitter so far. Twitter can be integrated in your blog or website, which enables the followers of your Twitter account automatically know every time you publish an article or new posts in your blog / website of your company.Not only that, Twitter also lets you create and add a button, badges, and widgets to the parts of your site such as articles, pages, and so forth. Thus they (the followers) to distribute content via Twitter with just one mouse click only. Each 'retweet' conducted by the followers / people interested in your content will provide an opportunity for your business to the more exposed to the outside world.

* Track the conversation: By using "@ reply feature", it's easy to find people who talk about the brand or your company. This Twitter Search function to find tweets that mention your company name or product.Further, you can use the "@ replies" to discover what other people say in Twitter about the company or product. Another tool that can be used but requires a deeper understanding is to record the activities of conversation during a specific time period. By monitoring the behavior of consumers via Twitter, you'll better understand the characteristics and responses of consumers who become your goal.